Course Category: Free

In this in-depth training course, you will learn everything you need to know about E-E-A-T and the latest changes that came along with that extra “E” this past December 2022. This is a big update, and if you are still practicing for E-A-T then you are missing a HUGE component in your content marketing that …

How to Make Google E-E-A-T Up Your Content (and the Reader Too, of Course) Read More »

Course Description While we aren’t supposed to judge a book by its cover–that’s exactly what most people do. Before reading a word of your content, people glance at the headline. If it piques their interest, they scroll through the article and glance at the subheaders. In fact, 43% of readers say they only scan online …

Writing 101: How to Write Eye-Catching Headlines and Scroll-Worthy Subheaders Read More »

Course Description Dashes are commonly used in content marketing and the English language as a whole.  However, they are not generally used correctly. One dash that tends to throw writers off the most is the em dash.  Fun fact, the two dashes that create that “em dash” is approximately the same width as a capital …

Writing 101: Em Dash versus En Dash Read More »

Course Description Welcome to Express Writers’ email copywriting course. Here you will learn the basics of writing an effective email, how to create subject lines that make clients want to open emails, and why clients come to us to create these emails.  By the end of this course, you should be able to write 200-800 …

How to Write Email Copy Read More »

Welcome to the EW Writer Pledge! As a writer, QA, or another member of the EW team, you are pivotal to the success of our company and play a vital role in the success of others on this team. We rely heavily on each team member, and the rest suffer when one drops the ball. …

EW Writer Pledge Read More »

Course Description Meta titles, tags, and descriptions are just as important as the content they go along with. If you’ve been assigned a meta description, do not rush through or assume this is an unimportant task. Some would say it is more important than the content itself. After all, the meta description is the first …

Writing 101: How to Write Meta Titles, Tags, and Descriptions Read More »

Course Description A QA has assigned you this course, or you might have found it yourself browsing the learning materials here at EW University. Regardless of why you are here, the goal of this course is to help you reduce the fluff and filler in your content so that every piece of content you deliver …

Writing 101: How to Avoid Fluff and Filler in Your Content Read More »

Course Description Rarely will you have an assignment without keywords. You need to know how to properly utilize those keywords so that our client not only ranks in the SERPs, but gets the fully optimized, well-written content they ordered. Key Concepts Covered: What are keywords (including the types of keywords used by EW) How to …

Writing 101: Using Keywords for SEO Read More »

Course Description Welcome to the Active Voice Writing 101. In this course, you will learn the differences between active and passive voice, the right time to use either, and how to improve your writing by reducing passive phrases within your content. Continue through each step of the course — do not skip ahead. A quiz …

Writing 101: Using Active Voice in Your Writing Read More »

Course Description Welcome! You are here to learn how to write a Press Release for Express Writers. Good luck, and we hope to have you on the PR team soon! Key concepts covered include: Purposes for a Press Release Reasons clients order Press Releases from Express Writers The Express Writers template for Press Release assignments …

EW Press Release Training Read More »